Branding / Rebrand
We’re born anonymous, a number, and 1 of 7 billion. We’re told we can’t make it, but we don’t listen to what they say. We keep trying. Because along the way, we make choices and we make mistakes. We learn from those things and we perservere to come out on top, despite what anybody has to say. We stand up, and we win. At Dr Pepper, we believe in the value of being the underdog. Here’s to the journey. Here’s to the underdog. And victory has never tasted so good.
All hand lettering and illustrations done by yours truly.
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