Steelcase Rewards |
Trip Kit 2020
The Steelcase Rewards Trip Kit campaign assignment was to create a unified communications campaign for the Winter 2020 Argentina Dealer Salespeople Trip. The campaign objective was to make Dealer Salespeople aware of trip, educate on trip details and how to earn, build excitement for the trip, and recognize winners. This trip is once in a lifetime opportunity – exclusively available to the highest performers and sellers.
The creative direction throughout every piece was thoughtfully designed to celebrate the Argentinian culture – from vibrant textile patterns to the blue hues featured on the Argentinian flag. Behind the designed packaging tape, a sleek black tube package holds a congratulatory card for winners and an authentic Malbec wine – straight from the Argentinian vineyards. Featuring an elevated and unique execution on the average wine label, the direction throughout the entire campaign displays the vibrant textile-driven pattern.
